Sellforte Appoints Edward Ford as Marketing Director to Accelerate Growth

Espoo, 18th August 2025 — Sellforte, a leading Marketing Mix Modeling and media optimization platform, today announced the appointment of Edward Ford as Marketing Director. Ford will be responsible for leading the company's global marketing strategy, brand development, and inbound-led customer acquisition efforts as Sellforte continues to growth

"We’re excited to have such a B2B marketing superstar joining the Sellforte team!", said Lauri Potka Chief Operating Officer of Sellforte. "His proven track record in B2B marketing and deep understanding of data-driven marketing strategies make him the perfect fit to help us scale our marketing operations and reach new markets."

Ford brings over 15 years of marketing experience, having previously held senior marketing positions at Supermetrics. Throughout his career, he has demonstrated exceptional ability in developing comprehensive marketing strategies that drive revenue growth, build brand awareness, and establish thought leadership in competitive markets.

"I'm excited to join Sellforte at such a pivotal moment in the company's growth journey", said Edward Ford. "The demand for sophisticated marketing measurement and optimization tools is growing, and Sellforte is uniquely positioned to win. I look forward to working with the talented team to build on the company's strong foundation and drive our next phase of expansion."

In his new role, Ford will oversee all marketing functions including marketing strategy, content strategy, product marketing, partner marketing and paid marketing. He will work closely with the sales and product teams to align marketing initiatives with business objectives and ensure consistent messaging across all customer touchpoints.

About Sellforte

Sellforte is a pioneering marketing mix modeling platform that helps businesses optimize their marketing investments through advanced analytics and AI-driven insights. The company's solutions enable marketers to understand the true impact of their campaigns, allocate budgets more effectively, and maximize return on advertising spend. Sellforte serves clients across various industries, from emerging growth companies to Fortune 500 enterprises.

For more information about Sellforte, visit www.sellforte.com or follow the company on Linkedin.