Sellforte becomes an official Meta Business Partner for Measurement

Sellforte, a leading Marketing Mix Modeling (MMM) provider for E-commerce and Retail, is now an official badged Meta Business Partner for Measurement.

This milestone marks a significant step forward in our commitment to providing cutting-edge MMM solutions to businesses worldwide.

Overall, this collaboration between Sellforte and Meta helps our current and future customers get access to Meta’s MMM feed and gain the best possible use of the data for modeling. This helps to ensure that customers will get the most out of Meta as a media channel.

About Sellforte

Sellforte is a Marketing Mix Modeling (MMM) SaaS solution for e-commerce and retail companies. The platform is designed to give valuable insights from media investments and use them for changes in their media mix and to gain measurable business value.

With the platform, companies can bring together all of their media data, model those against their sales or other target KPIs, and understand media channels’ true incrementality. The platform also enables scenario planning for strategic and performance marketing use cases.

Curious to learn more? Book a demo.

Paul Arpikari, Chief Commercial Officer & Partner

Paul Arpikari is the Chief Commercial Officer at Sellforte, where he helps brands unlock the full value of their marketing. With a strong background in enterprise SaaS sales and a passion for marketing effectiveness, Paul builds and leads high-performing teams that turn strategy into results. He’s all about helping companies see marketing as an investment.