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Procurement Guide for Marketing Mix Modeling (MMM)
Procurement Guide for Marketing Mix Modeling (MMM)
Open-source Marketing Mix Modeling (MMM) packages
Meridian: Marketing Mix Modeling (MMM) package by Google
Robyn: Marketing Mix Modeling (MMM) package by Meta
Lightweight MMM: Marketing Mix Modeling (MMM) package by Google
Getting started
Conducting research on MMM
Understanding the journey of adopting Marketing Mix Modeling
Getting approval for MMM
Building a business case for MMM
Defining MMM use-cases
