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New York, USA, January 2026 – Calvin Klein, a globally recognized fashion brand known for its bold design and cultural impact, has partnered with Sellforte, a leading Marketing Mix Modeling (MMM) and AI-powered marketing optimization platform, to improve measurement and performance optimization across digital media and ecommerce.
With digital channels playing a central role in driving online sales and brand engagement, Calvin Klein is strengthening its measurement capabilities to better understand how marketing investments translate into incremental eCommerce growth.
Through the partnership, Calvin Klein will use Sellforte’s causal MMM to evaluate the true contribution of digital media across platforms, helping teams understand how channels work together to drive demand, conversion, and revenue.
The engagement focuses on continuous performance optimization, supporting smarter budget allocation decisions while avoiding over-investment in demand that would occur organically.
“Calvin Klein is one of the most recognizable brands in the world, and it’s fantastic to welcome them to Sellforte,” said Paul Arpikari, Chief Commercial Officer at Sellforte. “Working with iconic brands like this is exactly where causal measurement and performance optimization deliver the most value.”
Founded in 1968, Calvin Klein is a global lifestyle brand renowned for its modern design, strong cultural relevance, and digitally driven business.
Sellforte is an AI-powered marketing optimization platform built for retail, eCommerce, and DTC brands. Powered by Sellforte AI, the platform helps brands forecast, optimize, and scale marketing performance with confidence.