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How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?
How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?

Mar 5, 2024 4 min read
How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?
Example: Optimizing the length of an Easter campaign. The results for a 2 week campaign are predicted sales increase by +320K€.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?

Feb 28, 2024 3 min read
How Does Marketing Mix Modeling Improve Annual Budget Planning?
MMM Optimization based on sales targets.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Improve Annual Budget Planning?

Feb 22, 2024 4 min read
How agencies can benefit from continuous MMM?
How agencies can benefit from continuous MMM?
Marketing Mix Modeling for Agencies

How agencies can benefit from continuous MMM?

Jan 23, 2024 4 min read
How can marketing agencies use MMM platform for media planning? Part 3: Marketing Timeseries
How can marketing agencies use MMM platform for media planning?
Marketing Mix Modeling

How can marketing agencies use MMM platform for media planning? Part 3: Marketing Timeseries

Nov 2, 2023 6 min read