Link & Enrich
Sellforte's platform links your media, business and Google Analytics data together so that you can compare MMM and GA-attributed results and find interesting insights.
![Linking](/_next/image//?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fav0nf7qr%2Fproduction%2F5cf4647a6e21b14dee4f4c20c2203a1f78e7204e-1666x796.png&w=3840&q=70)
Media investments to GA/GA4 data
To be able to compare how MMM-attributed sales compare to Google Analytics-attributed sales, media investments need to be linked to GA data. This enables you to
- What is the actual media-driven sales?
- To see i.e. how branded search differs from click-based attribution
- What is the actual value of video advertising like YouTube, TikTok or Instagram reels
![Media data linking to Google Analytics](/_next/image//?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fav0nf7qr%2Fproduction%2F6ee4df2ea66f732c7f703d37c42619ebab702d73-1328x932.png&w=3840&q=70)
Gross margin to GA/GA4
Similarly to media investments, the platform links your CRM data to Google Analytics data enabling insights of how different attributions and optimization suggestions will impact your profitability
- Understand how MMM and GA attribution impacts your profitability
- Find insights for savings and profitability growth
![Gross margin linking](/_next/image//?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fav0nf7qr%2Fproduction%2F36a0f97c778c3f24ae461ac247f8a3dfe581082c-1430x806.png&w=3840&q=70)
Customer segments to GA/GA 4
Also customer segments can be linked to Google Analytics data from your CRM data. This will enable you to see
- How segments behave within different attribution methods
- Insights to save and grow based on the segments
![Customer segment linking](/_next/image//?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fav0nf7qr%2Fproduction%2Ffea20130677c5e371468da88269e827baf41a72e-1228x836.png&w=3840&q=70)