Marketing Mix Modeling Academy

Everything you need to learn to harness the power of Marketing Mix Modeling

Part 1

What is MMM

What is Marketing Mix Modeling
What is Marketing Mix Modeling in a nutshell
Brief history of MMM
A brief history of Marketing Mix Modeling

Part 2

Why to use MMM

Use cases of MMM
Lesson about use cases of MMM
Benefits of MMM
Lesson about what benefits MMM provides for its users
When MMM isn't be best tool for the job
Lesson about special situations when MMM might not be the best tool for the job

Part 3

How to set up MMM

Media Data Requirements for MMM
What Media Data is required for MMMM
Business & external data requirements for MMM
What target KPI data you need for marketing mix modeling
What external data sources you can leverage in Marketing mIx Modeling
What external data sources you can leverage in Marketing mIx Modeling