Customer cases

Real world examples of how Marketing Mix Modelling creates value.

Selected success stories

  • Combining short- and long-term Marketing Mix Modelling to get ahead as a challenger brand

    MAX Burgers / Fast Food

    Combining short- and long-term Marketing Mix Modelling to get ahead as a challenger brand

  • Verkkokauppa.com has a diverse marketing mix to manage: Running hundreds of campaigns a year, every activity needs to be carefully coordinated with the objective in mind. Sellforte's weekly updating MMM platform helps the team to ensure they're making the best possible decision in each campaign.

    Verkkokauppa.com / Home electronics retail

    Verkkokauppa.com wanted to measure and forecast how much incremental revenue its campaigns were driving and how they compare to each other

  • How the international beauty retailer supercharged its promotion planning with data science

    DOUGLAS / Beauty E-Commerce

    How the international beauty retailer supercharged its promotion planning with data science

  • Case WMR: Scaling growth without sacrificing profitability

    WMR / Agency

    Case WMR: Scaling growth without sacrificing profitability

  • Orkla / FMCG

    How the beloved house of brands built unified measurement system to track its brands’ performance together with Sellforte

  • Elkjøp / Home electronics retail

    How the largest electronics retailer in the Nordic countries discovers new growth opportunities with Sellforte’s Marketing Effectiveness Platform

  • Finlayson / Textiles

    How the iconic textile company discovered new growth opportunities with Sellforte’s Marketing Effectiveness Platform

  • C&A / Fashion retail

    How one of the biggest fashion retail chains in Europe built competitive advantage by integrating Sellforte’s solution to its campaign & marketing planning process

  • MOI Mobiili / Telecommunications

    How the Finnish telecommunication company improved its productization and new media piloting through Sellforte

  • Benecol / FMCG

    Building an effective testing & learning loop for marketing with continuous marketing mix modeling platform

  • Cloetta / FMCG

    How the leading confectionary company in the Nordics improved its Media ROI and gained +13% more sales in Finland with Sellforte’s advanced Marketing Mix Modeling solution

  • Stockmann case study

    Stockmann / Fashion retail

    How the most prestigious department store chain in Finland increased its annual sales by 900K€ in only few weeks with Sellforte

  • Kotipizza / Restaurant chain

    How the largest pizza restaurant chain in the Nordics increased its ROMI by +83% with Sellforte

  • Gigantti / Home electronics retail

    How a leading Finnish home electronics brand identified their most profitable advertising channel

  • Musti Group / Specialty retail

    How the biggest pet care retailer in the Nordics improved its leaflet promotions with Sellforte

  • Stockmann Delicatessen / Grocery retail

    How the top premium grocery chain improved its Promotion Effectiveness with Sellforte

  • Jysk / Furniture retail

    How one of the biggest global furniture retailers optimized its leaflet distribution strategy in Finland with Sellforte

  • Tokmanni / Discounter

    How Finland’s largest discount store improved the performance of their marketing leaflet strategy

Cecilia Taipale, Head of Media
Orkla case Sellforte

“The Sellforte team has been instrumental in helping us gain deeper understanding on the short- and long-term impact of our marketing. This has allowed us to devise effective strategies to accelerate growth and maximize ROI.”

Cecilia TaipaleHead of Media
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