Digital Marketing Mix Modelling
Avoid conversion mismatch in reporting and optimize your digital marketing spending in different ad networks to maximize conversions.
New gold standard for digital marketing optimization
With the depreciation of cookies, ad networks are now trying to attribute sales uplifts in isolation, leading to overlap and "spend more to get more" mindset. Sellforte collects all marketing and sales data under one platform, enabling marketers to optimise investments across all ad networks and spend less to get more.
Key benefits of Digital MMM
time to results
dependency on cookies
average increase in marketing effectiveness
Attribution models vrs Digital MMM
User or platform biased for setting rules for sales attribution
Reports looking only backwards with ROI measurements
Latest methodology in econometrics
Business model not related to media
Marketing ROI with baseline and scenarios for upcoming seasons
Digital Marketing Mix Modelling in a nutshell
All data in one platform
The first step of optimizing your digital marketing spend is to bring all digital marketing data together and visualize it.
Data from companies like Meta, Google, Apple search ads, programmatic, and your direct buys are all in one place for you to see the big picture.
After bringing conversions number to the platform modelling can be started and you are able to see what is the true baseline and true medium driven-sales when used statistical models instead of last-click attribution or medium-specific analytics.
This typically showcases that your baseline is actually much migher than reported and the amounts of attributed conversions per medium goes down.
The biggest benefit of Digital MMM comes at this point since you are now able to start optimizing your weekly, monthly, quarterly or even annual investments based on modelled results.
Find the optimal investment level, optimal campaign type split and medium-specific investment.