Digital Media Mix Modelling

Avoid conversion mismatch with ad network reporting and optimize your digital media spending across different ad networks.

New gold standard for digital media optimization

With the depreciation of cookies, ad networks are now trying to attribute sales uplifts in isolation, leading to overlap and "spend more to get more" mindset. Sellforte collects all marketing and sales data under one platform, enabling marketers to optimise investments across all ad networks and spend less to get more.

Key benefits of Digital MMM

1 min

data onboarding


model updates annually

1 %

average increase in marketing effectiveness

0 %

dependency on cookies

Attribution models vrs Digital MMM

Attribution models


Sunsetting methodology

Last stage mediums


User or platform biased for setting rules for sales attribution


Reports looking only backwards with ROI measurements



Latest methodology in econometrics


Takes into account awareness, consideration and conversion mediums


Business model not related to media


Marketing ROI with baseline and scenarios for upcoming seasons

Digital MMM in a nutshell

Implement in 30 mins

Digital MMM is extremely easy to implement.

Connect your digital media data and Google Analytics conversions with ready-made Supermetrics x Sellforte's data template in 30 minutes.

Daily modeling updates will be done automatically with overnight data refreshes and you don't need to worry about finding data.

All media data in one platform

The first step of optimizing your digital marketing spend is to bring all digital marketing data together and visualize it.

Data from companies like Meta, Google, Apple search ads, programmatic, and your direct buys are all in one place for you to see the big picture.

Sales modeled with baseline

After bringing conversions number to the platform modelling can be started and you are able to see what is the true baseline and true medium driven-sales when used statistical models instead of last-click attribution or medium-specific analytics.

This typically showcases that your baseline is actually much migher than reported and the amounts of attributed conversions per medium goes down.

Use results to optimize plans

The biggest benefit of Digital MMM comes at this point since you are now able to start optimizing your weekly, monthly, quarterly or even annual investments based on modelled results.

Find the optimal investment level, optimal campaign type split and medium-specific investment.

Role-specific use cases

  • Marketing use cases


    Read more about use cases for marketing

  • Analytics use cases

    Analytics & Insights

    Discover the insights you can unleash with the platform

  • Finance


    See marketing as an investment through scenario planning functionalities and build up data-driven budgets

Want to see the solution in action?

Live demoBook a demo