Finance


Sellforte insights and analytics use cases

See marketing as an investment.

With Sellforte you can see marketing as an investment. Continuously.

Since Sellforte is not a measurement for marketing fluffy metrics, but for your financial outcomes like sales and margin, it helps you and the marketing team to get closer with the language you both understand.

For the finance team, Sellforte offers an investment planner aka Media Optimizer that lets you see the financial impact of cutting marketing investments or investing more for marketing that is based on your own marketing effectiveness numbers and not on industry averages.


Head of Finance

The missing piece of information that ties Finance closer to Marketing function.

Understand how marketing investments are driving long and short-term sales with their campaigns.

Use the Sellforte platform to plan upcoming fiscal year investments together with Marketing Director and find out what is the optimal amount of investment needed to get to the wanted results.

During times of recession or risk for recession plan where to cut costs if needed and what is the financial impact of cutting costs.

All data is exportable for internal BI solutions like Power BI, Tableau or Qlik to make your dashboard information complete.

Unleashed impact.

+1 %

Marketing Effectiveness

+1 h

Annual time savings

1 x

ROI based on current customers

Industry-specific solutions

  • Grocery retail

    Basket building promotions and marketing effectiveness by stores concepts, campaign types and mediums

  • Specialty retail

    Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.

  • eCommerce & Apps

    Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers

  • Media, Entertainment & Telecom

    Holistic picture of marketing effectiveness across product categories, e.g. from phones to subscriptions

  • FMCG & CPG

    Optimizing trade & media investment across brands and markets

  • Financial services

    Optimizing marketing investments to drive applications across service portfolio

Ready to see marketing as an investment?


Talk to an expert