Enterprise Marketing Mix Modeling
Always-on MMM solution for companies that invest both in offline and online marketing
State-of-the-art MMM solution
Sellforte Enterprise MMM solution is for the ones that demand not just the most robust modeling scopes, but also the deepest insights.
You can tailor the solution to your business needs and have all product categories and sales channels modeled.
Results are typically updated on a monthly basis due to offline data.
Key benefits
avg. Marketing ROI increase
manual analysis & data cleaning work
updates per year
From projects to Always-on MMM
Marketing Mix Modelling projects
Lead time
Modelling exercises done by consultants takes time
Biased
Results reported on tens of pages of PowerPoint
Backward-looking
Reports looking only backwards with ROI measurements
Always-on
Thanks to cloud computing you get updated results all the time
Platform
24/7 available platform to interpret the results
Predictive
Marketing ROI with baseline and scenarios for upcoming seasons
Welcome to 2020s
Gather data together
- Digital marketing data pulls can be automated via medium-specific APIs or data connectors
- Offline media data and transaction data can be imported easily with Sellforte data platform
- Most popular external data sources like weather, COVID-19, consumer confidence etc are already connected to the platform by Sellforte
Comparable metrics for all marketing activities
One of the key benefits of Marketing Mix Modelling is that it makes different media channels and campaign types comparable by measuring activities by their sales uplift and its relation to the initial investment (equalling ROMI).
Campaign ROI and uplifts
See campaign-specific ROIs and how different categories got uplift thanks to the campaign.
Compare campaigns with each other and find patterns why certain mediums work better than others in a brand campaign than in a tactical campaign
Saturation points of media channels
Every media channel has its saturation point aka diminishing return curve which describes a situation when media still brings more back ROI than it takes from a financial perspective.
These curves are present on Sellforte platform and our Media optimizer tool uses these diminishing return curves to build what-if scenarios for alternative budgets, campaign splits and media mixes.
Scenario planning
Whether you are building a new marketing plan for a given budget or for a given sales target, Sellforte's scenario planning tool enables You to simulate how different investment levels, campaign and media plans would generate sales in the future.
Optimize across the whole marketing mix and get more sales for less budget.
Brand & Performance
Sellforte's solution is not just focusing on the easy problem of performance marketing effectiveness, but also delivers insights into long-term effects of brand campaigns and the measurable value of brand equity.
Performance marketing, due to its natural fast-moving manners, is able to be updated more frequently, giving performance marketers week-to-week insights on where to allocate the investments.
"It really creates an impact. Over the last few weeks, we have reworked our entire marketing budget for next year using the Sellforte insights."
Role-specific use cases
Marketing
Read more about use cases for marketing
Analytics & Insights
Discover the insights you can unleash with the platform
Finance
See marketing as an investment through scenario planning functionalities and build up data-driven budgets