We are attending OMR22, see you there!

April 28, 2022

We are attending OMR22, see you there!

We’re excited to announce that we will be attending OMR22 on May 17-18, 2022! Come and meet us at the industry event of the year a tour booth A4 F17-F18 and see our presentation “Always-on Marketing Mix Modelling” with C&A’s Maik Kleinschmidt.

OMR Festival in Hamburg, Germany is Europe’s leading marketing festival that brings together thousands of marketing makers for networking and learning with the international superstars of the digital scene. And we are happy to be one of them!

At OMR, we will present our AI-powered marketing optimization platform that achieves approximately 20-30 % improvements in marketing effectiveness by finding the optimal marketing investment levels to support sales and business growth. With Sellforte's marketing mix modelling, it is possible to measure the profitability of marketing investments across different channels, campaigns, and brands with comparable ROI metrics.

"Always-On Marketing Mix Modelling"

For those with a special interest in building competitive advantages with marketing mix modelling, we have something exciting planned. So don’t miss out on our keynote on May 17th with C&A’s Marketing Director Maik Kleinschmidt!

In his presentation “Always-on Marketing Mix Modelling”, he will showcase how multinational fashion retail chain C&A transformed from one-time projects to agile marketing investment evaluation based on Sellforte’s insights. If you’re wondering about how to quantify monthly marketing investments’ effect on sales, divide the effect of promotions and media, or re-build the marketing budget for a whole year, this presentation is a must-see.

To familiarize yourself with the topic, you can also view our C&A Case Study video.

See you at our booth at A4 F17 - F18!

Or if you want to have a chat and can’t meet us there, you can always contact Sellforte sales team.

Sellforte in a nutshell:

Sellforte is a marketing optimization platform for European e-commerce, retailers, telecommunications and consumer brands that links marketing investments transparently to sales growth. With Sellforte AI-powered marketing mix modelling, clients can measure the profitability of their marketing investments across different channels, campaigns, and brands with comparable ROI metrics, find the optimal marketing investment levels to support growth, simulate different investment scenarios, and get continuous recommendations on how to maximize sales through marketing.

Sellforte’s proprietary data science, AI, and team of highly experienced data scientists and former media agency experts help customers optimize their marketing, campaigns, and promotions. With Sellforte, customers typically achieve 20-30 % improvements in their marketing effectiveness. Founded in 2017, Sellforte serves customers in fourteen countries from their offices in Finland, Germany, and Sweden.

Curious to learn more? Book a demo.


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