Promotion Effectiveness guide - 2022 Edition
What you will find from this ebook:
- Why Promotion Effectiveness is important
Avoid running ineffective & expensive promotions
- Drivers behind Promotion Effectiveness
We’re not only analyzing which promotions are performing well, but also why they’re performing well
- Data requirements
Before we get into the analysis, we need to make sure we have required data
- How to calculate the success of a promotion
Measure promotion effectiveness with 4 steps
Download the guide
A study carried out by Boston Consulting Group points out that 20 to 50 percent of B2C promotions are doing – well – nothing really.
We want the help managers understand what makes a promotion a success.