How marketing drives sales & profit

What you will find from this ebook:

1. What's happening in marketing attribution
   Marketing attribution is going through a major shift from deterministic to probabilistic
2. Main drivers of Campaign ROI
   Breaking down different areas of campaign profitability
3. Not all promotions are created equal
   What factors make a good or bad promotion
4. Break silos between functions with data
   Good investments improve the performance of various different business functions