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Finnish Design Shop x Sellforte: Learnings and Insights from an e-commerce retailer MMM implementations
- Introduction to Finnish Design Shop
- Why Finnish Design Shop decided to implement a Marketing Mix Modeling tool?
- Learnings: How has Marketing Mix Modeling changed Finnish Design Shop's marketing planning and media mix optimization process?
- Key outcomes from the Marketing Mix Modeling pilot
- Q&A
Founder's Product Demo
- Data Connectors: How to connect data with Sellforte
- Marketing Dashboard: How to pull strategic insights on how marketing performs in different advertising channels and markets
- Campaign Dashboard: How to do more tactical ongoing campaign optimization
- Media Optimizer: How to use Sellforte for media planning and budgeting
Peek & Cloppenburg x Sellforte
- Why did Peek & Cloppenburg start to look into MMM?
- Why continuous MMM instead of a one-time (or annual) project?
- Learnings about the implementation
- Findings and insights from MMM
- How to implement MMM to internal processes?
Find out more about MMM
- Marketing Mix Modeling
Why should I use Marketing Mix Modelling when I have Google Analytics?
- Marketing Mix Modeling
Why should you combine Media Metrics with MMM insights?
- Marketing Mix Modeling
Meta Marketing Mix Modeling Summit 2024 "Master Cross-Channel Measurement” Highlights
- Marketing Mix Modeling
Maximizing Campaign Success: How Performance Marketers Use MMM to Boost ROI?