Guide for data-driven marketing executives

The Ultimate ROMI Guide For Marketing Executives

The Ultimate ROMI Guide

What you will find from this ebook:

  1. Part 1: Theory
    Shared problems marketers face in 2022 and how to tackle them
  2. ROMI Modeling 101
    ROMI analytics and data granularity
  3. Part 2: Practice
    Case studies and alternative ROMI solutions
  4. How to get started
    Who to bring along and what kind of solutions there are to choose from

Download the guide

A study carried out by Boston Consulting Group points out that 20 to 50 percent of B2C promotions are doing – well – nothing really.

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