Marketing Effectiveness

How marketing drives sales & profit

Guide to How marketing drives sales & profit

What you will find from this ebook:


  1. What's happening in marketing attribution
    Marketing attribution is going through a major shift from deterministic to probabilistic
  2. Main drivers of Campaign ROI
    Breaking down different areas of campaign profitability
  3. Not all promotions are created equal
    What factors make a good or bad promotion
  4. Break silos between functions with data
    Good investments improve the performance of various different business functions