Marketing Effectiveness

How marketing drives sales & profit

Guide to How marketing drives sales & profit

What you will find from this ebook:

  1. What's happening in marketing attribution
    Marketing attribution is going through a major shift from deterministic to probabilistic
  2. Main drivers of Campaign ROI
    Breaking down different areas of campaign profitability
  3. Not all promotions are created equal
    What factors make a good or bad promotion
  4. Break silos between functions with data
    Good investments improve the performance of various different business functions

Download the guide

Combined in the pages of this eBook, you find multiple factors affecting the profitability of your marketing investments. If you want to make better decisions in the future, this is for you.

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