1. Marketing Mix Modeling 101

Why MMM is so important

When do you need MMM in your business

"It's all about attribution"

Listen the full episode

Why most marketers struggle with Marketing Mix Modeling (MMM)? Michael Taylor is a MMM "teacher" that wants to help marketers to get a grasp on how MMM is actually done, what's happening under the hood, and how understanding MMM helps you to survive the upcoming cookie apocalypse.