1. Marketing Mix Modeling 101
Why MMM is so important
When do you need MMM in your business
"It's all about attribution"
Listen the full episode
Why most marketers struggle with Marketing Mix Modeling (MMM)? Michael Taylor is a MMM "teacher" that wants to help marketers to get a grasp on how MMM is actually done, what's happening under the hood, and how understanding MMM helps you to survive the upcoming cookie apocalypse.Listen the full episode on Spotify