1. Marketing Mix Modeling 101

Why MMM is so important

When do you need MMM in your business

"It's all about attribution"

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Why most marketers struggle with Marketing Mix Modeling (MMM)? Michael Taylor is a MMM "teacher" that wants to help marketers to get a grasp on how MMM is actually done, what's happening under the hood, and how understanding MMM helps you to survive the upcoming cookie apocalypse.

Listen the full episode on Spotify

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