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Automotive & eCommerce

How FCP Euro Drove +26.6% Media-Driven Sales Growth with Sellforte

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Case study about how Swiss Sports apparel brand Odlo uses MMM to quantify the effect of weather on its sales and marketing effectiveness
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+26.6%

Media-Driven Sales Growth

+21.2%

New Customer Sales Growth

+90%

Forecast Accuracy

FCP Euro: Powering European Car Care Across North America

FCP Euro is a leading North American online retailer in quality replacement car parts. Specializing in European car brands, FCP Euro has built a reputation for exceptional service and expert content that supports the European car community in North America.

As the company scaled its presence across North America, FCP Euro was investing heavily in media and had already run multiple Marketing Mix Modeling (MMM) projects to understand ROI. But they wanted something more powerful and a solution to bring the knowledge in-house, go deeper into granular insights, and turn MMM into a continuous process for better decision-making.

That’s when FCP Euro turned to Sellforte. Our advanced MMM platform, expert support, and continuous modeling approach made it possible for FCP Euro to move beyond one-off analyses and build a repeatable, scalable measurement process that drives smarter decisions month after month.

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Validating a More Granular Approach

During onboarding, Sellforte integrated all paid and owned media channels along with FCP Euro’s business data into a single, granular MMM setup.

This gave FCP Euro the ability to:

  • Analyze media performance by channel, customer type, and product category

  • Model results for each major product category (BMW, Audi, Mercedes, etc.)

  • Continuously refresh models to keep insights relevant and actionable

This granular approach allowed FCP Euro’s North American team to view performance across multiple dimensions and confidently adjust marketing investments market by market.

Turning Insights into Monthly Media Plans

The collaboration started with the highest-impact use case: monthly media budget optimization for the North American market.

  • A monthly process was designed where Sellforte’s Media Optimizer creates scenarios for the following month’s spend

  • A custom dimension was built in Sellforte to align recommendations with FCP Euro’s exact media planning structure

  • Media budgets are now adjusted every month based on Sellforte’s recommendations

  • Strategic shifts were made, such as increasing investment in specific paid social and paid search platforms, unlocking stronger paid media performance across North America

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Sellforte also helped FCP Euro build confidence in their forecasts — achieving over 90% accuracy, not just for paid media sales but also for baseline sales, own media sales, and promotion-driven sales.

Promotion modeling added another layer of insight, helping the team understand the true impact of promotions and optimize for a healthier, more sustainable sales mix.

Driving Growth and Efficiency

The results from FCP Euro’s MMM journey have been significant:

  • +26.6% Media-Driven Sales Growth (YoY)

  • +21.2% Growth in New Customer Sales (YoY) 

  • 90%+ Forecast Accuracy, giving teams confidence in acting on Sellforte’s recommendations

These results show how continuous, North America–focused optimization can drive growth, improve efficiency, and build trust in data-driven decision-making.

 

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Elevating Marketing Planning Across the Region

With Sellforte as the measurement and optimization layer, FCP Euro has transformed how it plans media across North America:

  • Monthly spend planning is now data-driven, with optimizations baked in

  • Forecasting has become actionable and precise, enabling agile decision-making

  • Promotions are measured and optimized, improving long-term profitability

Together, FCP Euro and Sellforte have built a scalable, repeatable process that empowers the team to grow sales and acquire new customers across the continent more efficiently.

 

Ready to Make Your Media Plan Work Harder?

FCP Euro’s story shows the power of combining continuous MMM with scenario planning to succeed in a large, competitive market like North America.

👉 Book a demo today and see how Sellforte can help you optimize your media investments for maximum business impact.

Ready to see Sellforte in action?
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