Link & Enrich
Sellforte's platform links your media, business and Google Analytics data together so that you can compare MMM and GA-attributed results and find interesting insights.
Media investments to GA/GA4 data
To be able to compare how MMM-attributed sales compare to Google Analytics-attributed sales, media investments need to be linked to GA data. This enables you to
- What is the actual media-driven sales?
- To see i.e. how branded search differs from click-based attribution
- What is the actual value of video advertising like YouTube, TikTok or Instagram reels
Gross margin to GA/GA4
Similarly to media investments, the platform links your CRM data to Google Analytics data enabling insights of how different attributions and optimization suggestions will impact your profitability
- Understand how MMM and GA attribution impacts your profitability
- Find insights for savings and profitability growth
Customer segments to GA/GA 4
Also customer segments can be linked to Google Analytics data from your CRM data. This will enable you to see
- How segments behave within different attribution methods
- Insights to save and grow based on the segments
