To be able to model, data sets need to be structured and made comparable with each other. All media data sets come from various sources in different data formats and are not linked together. Sellforte platform transforms the data.
See the big picture
Media data from ad platforms comes in comes in different formats and it's a mess trying to visualize them together. The Sellforte platform enables you to harmonize your master media data across ad platforms.
- Get all media data sets in the same visualization without pain
- Compare investments and see patterns
- No need to jump from ad manager to another to see the big picture
Unify campaign naming conventions
For media data to be ready for modeling, all media data needs to be in right format and in the right order. Sellforte platform automatically structures campaign naming convention so that modeling is feasible and will produce the insights wanted
- Change naming conventions from existing to needed conventions
- Skip tens of hours manual work that otherwise would need to happen before the modeling
Automatic currency conversions
Your global teams in different countries might be buying media in different currencies. This causes problems for analyses and insights since results are not comparable. Sellforte platform will let you:
- Match used currencies to wanted analyzed currency
- To update currency to latest change rates on i.e. annual basis
Continue to the next step? - Link & Enrich
Read more about Linking