How to enable Sellforte to fetch your data from Microsoft Azure Blob Storage

Sellforte can fetch data directly from a customer-managed Microsoft Azure Blob Storage container. This setup is recommended for recurring, file-based data delivery where customers manage their own export processes.

All data fetched from Azure Blob Storage must follow the relevant Sellforte data specification.

Overview of the setup

The Azure Blob Storage fetch setup consists of two steps:

The customer prepares data files in an Azure Blob Storage container in the Sellforte data specification format
The customer grants Sellforte read-only access to the container

Once completed, Sellforte fetches the data automatically on an agreed schedule.

1. Preparing your data in Azure Blob Storage

Customers are responsible for preparing and exporting data files to Azure Blob Storage in a format that matches the Sellforte data specification.

This typically means:

Exporting data files (for example CSV or Parquet) to a blob container
Ensuring file contents match the required fields, data types, and granularity
Using a stable file naming or folder structure for recurring deliveries

How the files are generated (for example via ETL pipelines or export jobs) is fully up to the customer.

2. Granting Sellforte access

Sellforte requires read-only access to the Azure Blob Storage container in order to fetch the data.

Access is granted using one of the following methods, as preferred by the customer:

A service principal with read-only permissions, or
A Shared Access Signature (SAS) token with read permissions

At a minimum, Sellforte must be able to:

List blobs in the container
Read blob contents

Sellforte does not require permissions to upload, modify, or delete files.

Completing the setup

Once the data files are in place and access has been granted:

Share the storage account, container name, and relevant path or prefix with Sellforte
Sellforte validates access and schedules automated data fetching