Promotion Effectiveness

Promotion Effectiveness guide - 2022 Edition

What you will find from this ebook:

  1. Why Promotion Effectiveness is important
    Avoid running ineffective & expensive promotions
  2. Drivers behind Promotion Effectiveness
    We’re not only analyzing which promotions are performing well, but also why they’re performing well
  3. Data requirements
    Before we get into the analysis, we need to make sure we have required data
  4. How to calculate the success of a promotion
    Measure promotion effectiveness with 4 steps

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A study carried out by Boston Consulting Group points out that 20 to 50 percent of B2C promotions are doing – well – nothing really.

We want the help managers understand what makes a promotion a success.

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