Marketing Data

Marketing Data Guide

Marketing Data Guide

What you will find from this ebook:


  1. Why data quality matters
    The most usual reason why data is not utilized in decision making
  2. How to structure your data
    Media data
    Campaign data
    Business data
  3. Datasets you need and where to get it
    What data do you need for most modeling jobs
  4. What to do after you have all the datasets
    The easiest way to get started



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Only data that can be turned into decisions will be valuable.

That’s why it’s crucial to ensure decent data quality today.


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