DRAFT Customer Success Stories - Odlo Sportswear: Leveraging Next-Gen Marketing Mix Modelling as a global Performance Apparel Brand

As an international apparel e-commerce brand, Odlo operates in a highly complex environment. You have to have an excuisite product, reach consumers as efficiently as possible, manage multiple sales channels and understand how external variables, such as weather, affect the outcome.

Highlights

Odlo wanted to have a holistic view into its marketing effectiveness and to see how its activities were driving revenue also in the partner networks:

• Shifted campaign budget management from attribution to Marketing Mix Modelling
  
• Splitted the results between Odlo’s own e-commerce revenue & Amazon
  
• Modelled weather’s impact on sales
  

There’s always more out there.

Inspired by Nordic sports and the passion to push boundaries, Odlo exists to heighten every outdoor experience. Living for the limitless potential of personal podiums and shared experiences, Odlo designs base layers without equal and all-season apparel that drives outdoor devotees to go for more, more often, in comfort.

This uncompromising mindset put great standards for Odlo’sMarketing Mix Modelling pilot as well. Willing to go above and beyond, the team set out to build a Next-Gen MMM solution with more granular & higher quality results compared to traditional options:

• Better
• Higher Quality
• More Granular