Marketing Mix Modeling Academy

Everything you need to learn to harness the power of Marketing Mix Modeling

Courses

1. DEFINING THE BUSINESS CASE FOR MARKETING MIX MODELLING

Why to do MMM

  • What do I want to learn with MMM

    How the pay television company discovers new growth opportunities with Sellforte’s Marketing Effectiveness Platform

  • How to sell MMM internally

    How the beloved house of brands built unified measurement system to track its brands’ performance together with Sellforte

3. Interpreting the first results

How to set up MMM

. Interpreting the first results

MMM - Advance use cases

  • GA results vs. MMM results

    How the pay television company discovers new growth opportunities with Sellforte’s Marketing Effectiveness Platform

  • Analyzing incrementality & ROMI

    How the beloved house of brands built unified measurement system to track its brands’ performance together with Sellforte

4. Advanced topics

MMM - Advance use cases