Marketing Mix Modeling Academy
Everything you need to learn to harness the power of Marketing Mix Modeling


Courses
1. DEFINING THE BUSINESS CASE FOR MARKETING MIX MODELLING
Why to do MMM
What do I want to learn with MMM
How the pay television company discovers new growth opportunities with Sellforte’s Marketing Effectiveness Platform
How to sell MMM internally
How the beloved house of brands built unified measurement system to track its brands’ performance together with Sellforte
3. Interpreting the first results
How to set up MMM
Setting up digital data sources
How the pay television company discovers new growth opportunities with Sellforte’s Marketing Effectiveness Platform
Setting up offline data sources
How the beloved house of brands built unified measurement system to track its brands’ performance together with Sellforte
. Interpreting the first results
MMM - Advance use cases
GA results vs. MMM results
How the pay television company discovers new growth opportunities with Sellforte’s Marketing Effectiveness Platform
Analyzing incrementality & ROMI
How the beloved house of brands built unified measurement system to track its brands’ performance together with Sellforte
4. Advanced topics
MMM - Advance use cases
Calibrating & validating the results with Lift-tests
How the pay television company discovers new growth opportunities with Sellforte’s Marketing Effectiveness Platform
Running your first trial
How the beloved house of brands built unified measurement system to track its brands’ performance together with Sellforte