Customer cases
Real world examples of how Marketing Mix Modelling creates value.
Fashion, Beauty and Home retail
C&A
How one of the biggest fashion retail chains in Europe built competitive advantage by integrating Sellforte’s solution to its campaign & marketing planning process
Peek & Cloppenburg
Learnings and insights for an omnichannel retailer MMM implementation
DOUGLAS
How the international beauty retailer supercharged its promotion planning with data science
Finnish Design Shop
Finnish Design Shop partnered with Sellforte's Marketing Mix Modeling to overcome data bias and complex budgeting, enabling precise, data-driven marketing decisions.
Finlayson
How the iconic textile company discovered new growth opportunities with Sellforte’s Marketing Effectiveness Platform
C&A - TikTok / Fashion Retail
C&A uses TikTok as a full-funnel channel: Measuring TikTok’s impact on offline and online sales with Sellforte Marketing Mix Modeling
eCommerce and DTC
Finnish Design Shop
Finnish Design Shop partnered with Sellforte's Marketing Mix Modeling to overcome data bias and complex budgeting, enabling precise, data-driven marketing decisions.
DOUGLAS E-Commerce
How the international beauty retailer supercharged its promotion planning with data science
Verkkokauppa.com
Verkkokauppa.com wanted to measure and forecast how much incremental revenue its campaigns were driving and how they compare to each other
MOI Mobiili
How the Finnish telecommunication company improved its productization and new media piloting through Sellforte
Electronics Retail
Elkjøp
How the largest electronics retailer in the Nordic countries discovers new growth opportunities with Sellforte’s Marketing Effectiveness Platform
Gigantti
How a leading Finnish home electronics brand identified their most profitable advertising channel
Verkkokauppa.com
Verkkokauppa.com wanted to measure and forecast how much incremental revenue its campaigns were driving and how they compare to each other
FMCG / CPG
Orkla
How the beloved house of brands built unified measurement system to track its brands’ performance together with Sellforte
Benecol
Building an effective testing & learning loop for marketing with continuous marketing mix modeling platform
Cloetta
How the leading confectionary company in the Nordics improved its Media ROI and gained +13% more sales in Finland with Sellforte’s advanced Marketing Mix Modeling solution
Grocery Retail, Food Retail, Speciality Retail
Stockmann Delicatessen / Grocery retail
How the top premium grocery chain improved its Promotion Effectiveness with Sellforte
Tokmanni / DIY
How Finland’s largest discount store improved the performance of their marketing leaflet strategy
Musti Group / Specialty retail
How the biggest pet care retailer in the Nordics improved its leaflet promotions with Sellforte
Jysk / Furniture retail
How one of the biggest global furniture retailers optimized its leaflet distribution strategy in Finland with Sellforte
MAX Burgers / Fast Food
Combining short- and long-term Marketing Mix Modelling to get ahead as a challenger brand
Kotipizza / Restaurant chain
How the largest pizza restaurant chain in the Nordics increased its ROMI by +83% with Sellforte
Agencies
WMR / Agency
Case WMR: Scaling growth without sacrificing profitability
“The Sellforte team has been instrumental in helping us gain deeper understanding on the short- and long-term impact of our marketing. This has allowed us to devise effective strategies to accelerate growth and maximize ROI.”
