Smartphoto Selects Sellforte for Media Measurement and Optimization

April 8, 2025 — Helsinki, Finland — Smartphoto, a market leader in personalized photo products and gifts, has selected Sellforte as its platform for measuring media effectiveness and optimizing media budget allocation across channels and campaigns.

With Sellforte’s next-gen media measurement solution, combining Marketing Mix Modeling (MMM), geo lift testing and attribution analytics, Smartphoto gains deeper visibility into the true return on investment (ROI) of its marketing efforts across both digital and traditional channels. The platform allows Smartphoto to allocate its marketing budget more effectively, identify underperforming campaigns, and uncover growth opportunities with greater precision.

Sellforte’s solution is built for marketers and business leaders who need fast, reliable media effectiveness insights. With automated data integrations and intuitive dashboards, Smartphoto’s marketing team will be able to test, learn, and adapt campaigns in near real-time.

"We're thrilled to welcome Smartphoto into the growing community of Sellforte customers", said Chris Kervinen, eCommerce sales lead at Sellforte. "Smartphoto has built a strong brand and we’re excited to support them on their journey to even more effective and efficient marketing."

This partnership reflects a broader trend of eCommerce and Direct-to-Consumer brands embracing modern measurement solutions to drive smarter growth.

About Smartphoto
Smartphoto is one of the market-leaders in digital photo development for the European market. From its two photo labs, Smartphoto sends photo products to over four million customers in most countries around Europe annually. Smartphoto creates high-quality photo products , including photobooks, photo cards, photo calendars, and wall decorations, as well as lots of fun and useful photo gifts such as smartphone cases, mugs, and photo magnets.

About Sellforte
Sellforte is a media measurement and optimization platform that helps retailers, eCommerce businesses, and DTC brands drive growth with better marketing decisions. Trusted by leading brands in the United States and Europe, Sellforte combines Marketing Mix Modeling, Geo Lift testing, Attribution Analytics and Media Metrics to deliver actionable recommendations that help marketers accelerate growth and improve media ROI.