FCP Euro, a leading online retailer of European car parts in the United States, has chosen Sellforte, a global leader in marketing effectiveness analytics, to enhance its media performance and support the company’s ambitious growth plans.
FCP Euro has experienced rapid growth in recent years, fueled by its customer-first approach. To further strengthen its market position and drive even smarter media investments, the company has selected Sellforte’s next-gen media measurement SaaS solution to gain deeper insights into marketing ROI and performance across channels and campaigns. Sellforte measures media performance on a highly granular level, enabling brands to identify what works, and what doesn’t, across all channels and campaigns.
“We’re thrilled to support FCP Euro as they continue their rapid growth,” said Paul Arpikari, CCO at Sellforte.
This partnership reflects a broader trend of eCommerce businesses transitioning to modern measurement to accelerate their growth.
About FCP Euro
FCP Euro is an industry-leading supplier of Genuine, OE, and OEM Parts for European cars in the United States. The company sells parts for brands such as Volvo, BMW, Audi, VW , Mercedes and Porsche from a wide variety of top-quality manufacturers, with 150,000 SKUs+ in its online catalog. FCP Euro prides itself on decades of providing the high quality parts, industry-leading customer service, and an unbeatable Lifetime Replacement Guarantee.
About Sellforte
Sellforte is a media measurement and optimization platform that helps retailers, eCommerce businesses, and DTC brands drive growth with better marketing decisions. Trusted by leading brands in the United States and Europe, Sellforte combines Marketing Mix Modeling, Geo Lift testing, Attribution Analytics and Media Metrics to deliver actionable recommendations that help marketers improve media ROI and grow faster.
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