Sellforte: #1 Marketing Mix Modeling platform for eCommerce and Retail

"It really creates an impact. Over the last few weeks, we have reworked our entire marketing budget for the next year using the Sellforte insights."

Maik Kleinschmidt

Director, Marketing Europe, C&A

"Sellforte has been instrumental in helping us gain deeper understanding on the short-term and long-term impact of our marketing."

Cecilia Taipale

Head of Media, Max Burgers

"We've been able to optimize how we invest for user acquisition and keeping our current customers. Sellforte is our trusted partner in marketing effectiveness."

Ulla Koivula

Co-founder, Chief Marketing & Digital Sales Officer, Moi Mobiili

"We feel that this provides us a competitive edge in a highly-competed environment."

Stefanie Hübner

VP of E-Commerce, Douglas

Transition from Attribution to Incrementality

Last-Click and MTA are biased to favoring bottom-of-funnel channlels (such as branded search) and undermeasuring Paid Social. At the same time, Ad Platform attribution is inflated.

Sellforte's incrementality-based measurement reveals the true incremental revenue contribution of each channel.

Measure the Full Funnel, not just the Last Click

Start measuring Awareness channels, such as Paid Video and Paid Social Awareness, which don't show up in click-based measurement.

Reveal the true potential of Paid Social, which can be 2x - 17x more effective than what Last-Click shows.

Evaluate level of saturation in Demand Capture channels, such as branded search or retargeting campaigns.

Illustration of the full marketing funnel

Measure all Sales Channels, not just eCommerce

Stores sales: Half of Paid Social's revenue impact can be in Store Sales. Uncover it with Sellforte.

Marketplaces: Selling on Amazon or other marketplaces? Sellforte covers those too.

eCommerce sales: Sellforte helps measuring the true contribution of each channel to eCommerce sales.

How to measure Meta correctly?

How to Measure the True Effectiveness of TikTok?

Measuring Meta Part 2: Including offline impact

What are Response Curves?

What is Marginal ROI?

"I introduced the Sellforte tool at C&A, because I was looking for a tool providing actionable insights on a continuous base."

Gina De Ryck

Head of Consumer Insights and Analytics, C&A

"It might seem tempting to build your own MMM solution. However, do not underestimate the time, money, and resources it takes to build an MMM solution that can compete with the top global solutions especially if you want to use MMM for an omnichannel marketing strategy."

Maksim Iavorskii

Head of Marketing Intelligence, Peek & Cloppenburg

"As marketing is getting more and more data-driven, it’s crucial for us to be able to measure our marketing investments on ongoing basis."

Maiju Laurén

Chief brand and design officer, Finlayson

"We considered building our own solution as well. However, we quickly realized that if there's already a company dedicated to this with years of product design behind them, we couldn't match that level of expertise. So, it seemed wiser and more efficient to purchase it."

Johanna Kuparipuro

Paid Media Lead, Finnish Design Shop

"For me and my team it’s now easier to prove our decisions when we’re having the numbers and hard data behind the decisions."

Sami Särkelä

Head of Brand & Digital, Gigantti

"I'd recommend Sellforte to all agencies or companies investing in several digital channels at the same time. Resource allocation in fact cannot be done by analyzing the tools individually, each with its own attribution model."

Gioacchino Spinello

Head of Data Analytics, WMR Group

Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS

May 17, 2025 11 min read

Marketing Mix Modeling

The history of econometrics in marketing

May 17, 2025 8 min read

Marketing Mix Modeling Methodology

What is adstock effect in marketing?

May 17, 2025 4 min read

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#1 Marketing Mix Modeling Platform for Retail and eCommerce

Measure Incrementality,Drive Results

Media Measurement for Retail...

... And eCommerce & DTC

Optimize Media Spend, Accelerate Growth

✨️ Unlock +6.5% more sales with Sellforte recommendations

1. Optimize

Campaign spend

2. Optimize

Channel allocation

3. Optimize

Budget pacing

Uncover the True ROI for each channel

Transition from Attribution to Incrementality

Measure the Full Funnel, not just the Last Click

Measure all Sales Channels, not just eCommerce

💡 Sellforte Research: Uncovering the True ROI of your channels

How to measure Meta correctly?

How to Measure the True Effectiveness of TikTok?

Measuring Meta Part 2: Including offline impact

Measure the Level of Saturation with Response Curves

💡Read more about optimizing Saturation Levels

What are Response Curves?

What is Marginal ROI?

Sellforte x C&A

Customer story in Fashion Retail

High Quality model built for Retail and eCommerce

1. Foundation: Causal Marketing Mix Modeling (MMM)

2. Ensuring High Quality: Model calibration

3. Built for Retail and eCommerce: Promotions, weather, seasonality..

Fast and Easy onboarding

1. Connect your data in 30 mins

2. Start optimizing in 1-2 weeks

Join a growing community

Ready to see Sellforte in action?

Latest Blog posts

Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS

The history of econometrics in marketing

What is adstock effect in marketing?

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