There are two main views in Sellforte Home:
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Forecast
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History
Each view’s layout can be arranged and customized.
Charts sit in a two-column grid.
Each chart tile can:
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Be expanded or collapsed
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Have its visibility adjusted (shown or hidden)
A single set of global filters applies to both views.
Forecast View
The Forecast view provides a comparison between:
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Business-as-usual (BAU) scenario
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Sellforte-optimized scenario
It helps you optimize spend, forecast sales, and understand your potential incremental impact.
Main Components
Important KPIs
Displays key metrics for both scenarios:
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Total sales
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Total spend
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Potential impact of the Sellforte-optimized scenario
This allows quick comparison of outcomes and optimization potential.
Sales Forecast Timeline Chart
Shows projected sales development over time.
Customization:
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You can expand the historical timeline for additional context.
Custom Spend Recommendation (per dimension)
Provides spend recommendations for a selected dimension (e.g., channel, platform, region).
Customization options:
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Can track its own dimension
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Can have its own set of relevant filters
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Can limit how many top entries to show
This enables focused optimization analysis at a granular level.
History View
The History view provides a clear overview of your historical performance data.
Users can adjust the time period used to extract the data.
Main Components
Important KPIs
Provides transparency into core performance metrics such as:
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Total spend
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Incremental sales
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ROI
Customization:
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You can choose which KPIs are visible.
Sales Decomposition
The Sales Decomposition chart splits total sales into components such as:
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Baseline sales
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Promotion-driven sales
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Media-driven incremental sales
This helps you understand what drives changes in total sales over the selected time period.
Sales Decomposition Customization
You can:
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Choose which dimension to show
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Limit how many top entries to display
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Apply its own set of relevant filters
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Enable YoY comparison mode
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Rename the chart
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Delete the chart
Saved Views & Global Filters
Global Filters
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Apply global filters to the default view to update all charts at once.
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A single set of global filters applies to both the Forecast and History views.
Saved Views
You can save filter settings as a Saved view to return to them later.
Customization:
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View can be saved as private or public
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You can set or unset any view as your default view
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Default view is user-specific
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You can set a shared view as your personal default
Summary
Sellforte Home consists of two customizable views:
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Forecast – Compare BAU vs optimized scenarios, review KPIs, and analyze spend recommendations.
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History – Review historical KPIs and sales decomposition to understand marketing impact.
Both views support flexible chart customization, shared global filters, and saved view configurations.