Using Sellforte AI Chat: Capabilities, limitations, and use cases

What is Sellforte AI Chat?

Sellforte AI Chat helps you explore your marketing performance in plain language. It turns complex analytics into clear insights so you can make faster, better-informed decisions.

What the chat can help you do

• Explain performance trends in business-friendly language.

• Analyze MMM results and the data tied to them.

• Summarize key drivers behind changes in results.

• Compare Home View template forecast scenarios for budget allocations.

• Highlight key differences between template forecast options.

• Suggest practical follow-up questions and next steps.

Forecast scenario support

Available now: comparison of Home View template forecast scenarios.

Planned next: ability to create and compare custom scenarios.

Data refresh behavior

MMM data shown in chat is refreshed with model data and follows the model update cycle.

Template scenarios are refreshed in chat when they are refreshed in the UI.

Current limitations

The chat supports decision-making but does not replace business judgment.

Very broad or ambiguous prompts may lead to less precise answers.

Privacy and retention

Privacy and retention information is available here:

Sellforte AI Use Statement

How to get better answers

• Be specific (time period, market, brand, goal).

• Ask one focused question at a time.

• Use follow-up prompts to narrow the analysis.

If something looks wrong or unclear

If results look inconsistent, data seems missing, or anything is unclear, please provide feedback directly in the chat using the voting mechanism (thumbs up/down) and add a short comment. This helps us review and improve faster.

Try these prompts

• “What changed in performance this month vs last month?”

• “Analyze our MMM results and explain the key drivers in simple terms.”

• “Which channels are driving the biggest impact right now?”

• “How should I allocate my media budget?”

• “Give me 3 practical next actions based on these results.”