Guide for data-driven marketing executives
The Ultimate ROMI Guide For Marketing Executives
What you will find from this ebook:
- Part 1: Theory
Shared problems marketers face in 2022 and how to tackle them - ROMI Modeling 101
ROMI analytics and data granularity - Part 2: Practice
Case studies and alternative ROMI solutions - How to get started
Who to bring along and what kind of solutions there are to choose from
Download the guide
A study carried out by Boston Consulting Group points out that 20 to 50 percent of B2C promotions are doing – well – nothing really.