Promotion Effectiveness guide - 2022 Edition

What you will find from this ebook:

1. Why Promotion Effectiveness is important
   Avoid running ineffective & expensive promotions
2. Drivers behind Promotion Effectiveness
   We’re not only analyzing which promotions are performing well, but also why they’re performing well
3. Data requirements
   Before we get into the analysis, we need to make sure we have required data
4. How to calculate the success of a promotion
   Measure promotion effectiveness with 4 steps