Marketing Effectiveness
How marketing drives sales & profit
What you will find from this ebook:
- What's happening in marketing attribution
Marketing attribution is going through a major shift from deterministic to probabilistic - Main drivers of Campaign ROI
Breaking down different areas of campaign profitability - Not all promotions are created equal
What factors make a good or bad promotion - Break silos between functions with data
Good investments improve the performance of various different business functions
Download the guide
Combined in the pages of this eBook, you find multiple factors affecting the profitability of your marketing investments. If you want to make better decisions in the future, this is for you.