Promotion Effectiveness
Example results of our customers
avg. profit increase on promotions
promotion management work
less waste
Total transparency for promotion effectiveness
On average one in every five dollars globally is spent on promoted goods. 20- 50% of these promotions are not generating enough uplift to justify the discount .
Sellforte Promotion Effectiveness helps you to craft powerful promotions and cut expensive ones from Your campaigns. It also reveals all of the major factors behind each promotion, such as Volume uplift, Cannibalisation & Basket halo, helping you to pick the most profitable promotions for each campaign.
Waterfall analysis
Promotion effectiveness' one cornerstone is the waterfall analyses that is available as well as SKU-level as category and promotion type level.
Get the insights of cannibalization of other products in the same category, stock-up effect for the given product and halo effects basket size perspective.
Price elasticity
Sellforte Promotion Effectiveness provides helpful guidelines for promotion planning, such as discount amount or promotion mechanic, decreasing the manual labour that would otherwise have to be invested into the process.
Promotion mechanics
To fully optimize your promotion strategy, you need to go beyond price elasticities.
With Sellforte's promotion effectiveness, you are able to compare different promotion mechanics' effectiveness to each other. Measure and find out if 3 for 2, 4 for 3 or price cut -mechanics are the ones delivering profitable business for you.
Continuous analysis empowers you to see the impact of promotions with a faster phase so that promotions will not eat the profitability.
"Next to measuring marketing effectiveness, we are also using the tool to measure the impact of our promotional activities. As we continue our partnership, I look forward to seeing the value from this powerful tool accelerating."