Platform overview
One source of truth to marketing effectiveness
Key features
Measure media ROI
Sellforte provides a single source of truth for media effectiveness. Our measurement covers all digital platforms, such as Google and Meta, and offline media, such as TV and Out-Of-Home. You can analyze the results on multiple levels, for example:
- Media Group: Paid Social, Paid Search, Display, TV, OOH..
- Ad platform: Meta, Google, TikTok, Criteo...
- Ad channel: Meta Prospecting, Meta Retargeting...
- Campaign objective: Awareness, Traffic, Engagement, Leads...
- Bidding strategy: Target CPA, Target ROAS...
- Campaign: Facebook retargeting Hats week 24...
Optimize budgets and plan scenarios
Build budget allocation scenarios for the upcoming year, quarter, month or week. Each scenario includes total sales forecast based on the planned media budget. For example, in annual planning you could look at following scenarios:
- Same budget and allocation: How much sales can you drive next year with the same budget?
- Same budget, moderate changes by media: How much sales can you drive if each channel can be changed +/-30%?
- Same budget, major changes: How much sales can you drive if allocation to channels can be changed without constraints?
- Total budget +20%: How much sales can more budget drive?
- Total sales +5% vs last year: How much budget is needed?
Connecting data is fast and easy
Our in-built data connectors support all major online media and ecommerce platforms. We also take in offline media data, and can connect to a data warehouse if that's where you have your sales data.
Harmonizing your data
Every marketer knows knows the challenges of making media data easy to analyze. We do this for you, out-of-the-box. After our processing pipelines have crunched your data, you can analyze
- Media investments by ad platform, channel, campaign...
- Media metrics : impressions, clicks, conversions...
- Sales development by market, brand, product group...
As an example, you can do a prospecting vs. retargeting comparison, since we map campaigns to a standard media hierarchy.
Check our demo for typical data dimensions (no sign-up required)
Next Generation Marketing Mix Model
Sellforte's methodology for measuring marketing effectiveness is based on Bayesian Marketing Mix Modelling (MMM), which is broadly considered as the gloden standard in the industry.
As a Next Generation MMM platform, Sellforte's models are calibrated with incrementality tests (conversion lift tests, geo tests, shutdown tests) and attribution data (ad platform, Google Analytics 4, multi-touch attribution). This enables radically more reliable and more accurate ROI tracking for marketing teams.
Secure platform
Sellforte takes customer data protection and IT security very seriously. We have high security standards:
- Multiple layers of technical and process measures for data protection
- IT security audited by a 3rd party
- Secure connections
- Option for SSO
- Privacy-compliant
How it works? FAQ
Typically, we leverage two years of historical data.
1. Transition from attribution to understanding the true incremental impact of each channel
2. Optimize your media budgets with a tool that takes saturation of each channel into account