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Finnish Design Shop x Sellforte: Learnings and Insights from an e-commerce retailer MMM implementations

Introduction to Finnish Design Shop
Why Finnish Design Shop decided to implement a Marketing Mix Modeling tool?
Learnings: How has Marketing Mix Modeling changed Finnish Design Shop's marketing planning and media mix optimization process?
Key outcomes from the Marketing Mix Modeling pilot
Q&A

Founder's Product Demo

- Data Connectors: How to connect data with Sellforte

- Marketing Dashboard: How to pull strategic insights on how marketing performs in different advertising channels and markets

- Campaign Dashboard: How to do more tactical ongoing campaign optimization

- Media Optimizer: How to use Sellforte for media planning and budgeting

Peek & Cloppenburg x Sellforte

- Why did Peek & Cloppenburg start to look into MMM?

- Why continuous MMM instead of a one-time (or annual) project?

- Learnings about the implementation

- Findings and insights from MMM

- How to implement MMM to internal processes?