Marketing Effectiveness Guide - 2022 edition

What you will find from this ebook:

1. Marketing in 2022
   Covid-19 pushed us into digital spaces, while we're soon left cookieless. So what’s happening to marketing during these turbulent times?
2. Marketing effectiveness in a nutshell
   Measuring marketing effectiveness comes in many forms, so how to get started
3. How to calculate media channel ROMI
   Three steps to discover the sales effects of individual media channels and other insights you need to succeed
4. AI-powered solutions
   Marketing Effectiveness Analysis is not difficult per se but can be extremely laborious. Luckily there are solutions to make it easier.