Introducing Sellforte Home: Your mission control for smarter marketing spend

For too long, Marketing Mix Modeling (MMM) has been synonymous with complexity. 

Marketers log into dashboards only to be greeted by endless filters, dozens of charts, and the daunting task of piecing together insights from scattered data points. Answering simple questions like “Where are my sales heading?” or “Where should I put my next dollar of spend?” often requires hours of manual work. 

We heard this frustration loud and clear so we knew there had to be a better way. 

That’s why we’re proud to introduce Sellforte Home, a brand new way to track and optimize your true marketing impact.

Why we built Sellforte Home 

Built on the feedback of our customers, Sellforte Home has been designed to instantly show marketing teams what they need, including:

• Where your sales forecast is heading
• Which channels and platforms hold the biggest optimization opportunities
• The specific actions you should take next 

In other words, Home is designed to strip away the noise and surface the signal.

What makes Sellforte Home different

Sellforte Home has two main views; Forecast and History.

Forecast View

In the Forecast view (see below), everything you need sits front and center.

Key elements of the Forecast view include: 

• Daily-updated forecasts → Always-available sales forecasts for both business-as-usual (BAU) and Sellforte-optimized scenarios.

• Actionable recommendations → Channel and platform-level guidance on where to allocate your spend, backed by our scenario optimizer.

• Optimization potential → Quantified impact on total sales based on our recommended spend allocation. 

History View

In the History view (see below), you have clear access to your historical performance data without hours of digging through filters.

Key elements of the History view include: 

• Transparency on performance → Easily track your total spend, incremental sales, and ROI of MMM.
  

• Granular ROI → Review your ROI on a regional and channel level to see where your marketing is having the biggest impact.

• Track true marketing impact → Use Sales Decomposition to show the impact your marketing has had on top of base sales.

It’s one of the first MMM dashboards that’s not just powerful, but also simple. And whether you’re running campaigns day-to-day or setting the strategic direction, Sellforte Home has been built for everyone, especially:

• Hands-on performance marketers who need to make spend decisions every day. 

• E-commerce and DTC teams who want to see where performance is heading and act fast. 

• Marketing leadership (CMOs, Marketing Leads) who value transparency, forecasts, and optimization insights without the complexity of traditional MMM. 

And the response from early users has been clear; Sellforte Home simplifies workflows and makes MMM immediately more actionable. 

Want to see Sellforte Home in action?

Ultimately, Sellforte Home is more than a new dashboard. It’s the new way to optimize marketing spend. By putting clarity, actionability, and forecasts front and center, we’re redefining what MMM looks like — and lowering the barrier for every marketer to use it with confidence. 

Author

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.