We’re excited to share that we are now a badged TikTok Marketing Partner in the Measurement category, with a specialty in Cross-Channel measurement, focused on Media Mix Modeling (MMM).
This recognition reflects our continued commitment to helping advertisers unlock smarter, data-driven, and holistic measurement solutions that reveal the true value of their marketing investments.
TikTok is an entertainment platform that offers a unique viewing and engagement experience. Unlike traditional platforms where performance is often tied to last-click metrics, TikTok drives discovery, consideration, and action through immersive content that inspires users to explore more, often across multiple channels.
That’s why advertisers need a holistic measurement strategy. Media Mix Modeling (MMM) enables brands to measure TikTok’s incremental impact as part of the broader media mix, delivering a more accurate picture of performance and return on investment.
As a newly introduced focus area under TikTok’s Cross-Channel measurement specialty, MMM has re-emerged as a vital solution in today’s privacy-conscious, marketing landscape.
With the launch of TikTok’s MMM API, advertisers can now:
Whether you're refining your current MMM approach or building a new framework from scratch, we’re here to help. As a badged TikTok Marketing Partner, we’re ready to support your team in understanding and maximizing the role TikTok plays in your marketing success.