Although that is a sizable range of variation, we will explain why and how Marketing Mix Modeling Software as a Service (MMM SaaS) solution pricing functions in the following chapters. We will also walk you through:
There are other ways to price MMM SaaS or various MMM services. We want to provide you with a comprehensive overview of various pricing strategies for MMM SaaS that you may encounter in your search for an MMM solution.
Value-based pricing determines prices primarily based on the perceived or estimated value of a product to the customer, rather than on the product's cost. This approach allows a diverse range of customers to access the product at price points that reflect their specific circumstances and the value they derive from the product.
This pricing strategy was selected at Sellforte because we believe that customers regard MMM SaaS solutions more in terms of the value the platform can bring to their business, rather than desiring to pay for the modeling work itself.
Understanding that the value of MMM resides in media investments, basing the pricing on this aspect is the most logical approach. Regardless of whether your annual media budget is €300,000 or €100 million, the impact, in terms of percentage, remains relatively consistent, provided there is some level of complexity to optimize.
Over the years, we have explored and experimented with various pricing models, yet pricing based on media investment has emerged as the most favored by our customers. This preference is attributed to its ease of implementation and scalability.
When we set up the actual price levels, we are following two simple guidelines:
Sellforte has opted to cater to the market through four recognized segments and packages: Digital, Global, Local, and Enterprise. This strategy simplifies the process for companies to identify the solution that best aligns with their business and marketing strategies. These products feature slightly different pricing approaches, which we will explain here:
The Digital package represents Sellforte's self-service offering, designed to minimize manual effort. Data integration is streamlined through data connectors, enabling a fully automated process. Consequently, there are no onboarding fees, only a monthly subscription charge.
Subscriptions can be paid either monthly or annually. Digital MMM is particularly well-suited for eCommerce companies focused on digital media investments. It aims to provide insights into the ROI of their marketing efforts and assist in scenario planning for optimal media investment distribution.
The Digital package, starting at €990 per month, is perfectly suited for companies aiming to grasp media effectiveness comprehensively.
Included in the Digital package:
The Global package is specifically designed for eCommerce businesses that have scaled up in terms of sales and media engagement. Such companies typically expand their marketing efforts to include offline media as a strategy to attract new customers and build their brand.
Starting at €1,990 per month, the Global package is an ideal solution for global Direct-to-Consumer (D2C) and eCommerce companies seeking a scalable solution.
The Global package includes all the features of the Digital package, with additional capabilities tailored for more complex business needs:
The Local package, priced starting at €2,490, is designed for country-specific, mature online brands that incorporate offline media into their marketing strategies. This package builds upon the foundation provided by the Digital package, with added features tailored to the unique needs of businesses focusing on a specific geographical market.
Included in the Local package:
The Enterprise product is tailored for businesses that operate across multiple sales channels and measure a variety of Key Performance Indicators (KPIs). It is ideal for omnichannel retailers seeking a bespoke solution that integrates both offline and online media channels. This package is designed to address the needs of companies looking for an advanced level of customization and detailed analysis.
The Enterprise package enhances modeling capabilities with:
Additional features of the Enterprise product include:
This product typically consists of custom data sources, data cleaning and a longer model setup. Thus, an onboarding fee + monthly fee model is the pricing method.
On the pricing page sellforte.com/pricing you can use the toggle bars to test out what kind of impact the MMM tool can bring to your business. There you can also find detailed comparisons and additional information on our pricing.
The main driving factor of our pricing calculation is monthly media investment. Namely, the more a client invests in media, the higher the price is and the bigger the business impact will be.
Together with our clients, we have observed that MMM SaaS provides businesses value that is typically 10 times greater than the cost of the solution itself.
Marketing mix modeling, particularly a SaaS solution where you only provide your own data, is ultimately an analytics product, a decision tool for hundreds of thousands, if not millions, of investments, and extremely vulnerable to bad data and a sloppy setup.
Making poor decisions can cost you a lot of money so expertise and focus the topic can actually save you a lot of money. To help protect against this, it is important to invest in a well-designed analytics product.