Sellforte MCP Use Case Library

Ask Sellforte MCP: Can I just get the campaign table?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:52:33 GMT

Welcome to the Sellforte MCP Use Case Library. Each post takes one question that marketing teams really ask their AI assistant through Sellforte MCP, which is now in general availability and accessible to all marketers worldwide. It strips out anything customer-specific and walks through what the assistant does with it, step by step. We run every question on our demo account so the numbers you see are illustrative, not anyone's real results. The idea is simple: steal the prompts, try them on your own model, and see what you get back. We hope you find this series inspiring!

-Juha, CEO at Sellforte

Getting a clean campaign table without building a dashboard view

A flight has ended, the monthly report is due, and you need numbers for a specific set of campaigns and dates. Not a dashboard, not an analysis, just a table you can paste in. Campaign managers and agency contacts do this every week, and it's usually the bit of reporting that takes longest for the least insight.

Ask Sellforte MCP: Did our new Shopping campaign actually lift sales?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:52:23 GMT

-Juha, CEO at Sellforte

Reading a new Shopping campaign's first seven weeks

You switched on a new campaign type in one market a few weeks ago, and now someone's asking whether it's working. Total sales are up, which feels like a yes. But a lot of things changed in those weeks, and "sales went up after we launched" isn't the same as "the launch lifted sales". Growth and market managers running pilots need the second answer, ideally before the next budget call.

Ask Sellforte MCP: Why did our Direct Mail ROI drop last quarter?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:52:14 GMT

-Juha, CEO at Sellforte

Finding out what really pulled Direct Mail's return down

The dashboard shows one channel's ROI sliding from one quarter to the next, and someone wants to know why by Friday. Was it the budget, a weak campaign, a shift in mix, or just softer demand? Channel and marketing managers get this question constantly, and the honest answer usually needs a few layers of digging before anyone starts guessing.

Ask Sellforte MCP: What does this saved Q4 plan really change?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:52:05 GMT

-Juha, CEO at Sellforte

Explaining a saved Q4 plan before you present it

Someone on your team built a Q4 scenario in the Media Optimizer weeks ago, and now you're the one presenting it. You need to say what it actually changes, what it costs in sales, and how it stacks up against what you really spent last year. Media planners and agency analysts get this one all the time, often with a skeptical stakeholder asking why the numbers look the way they do.

Ask Sellforte MCP: Which Meta campaigns should we change first?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:51:57 GMT

-Juha, CEO at Sellforte

Turning a page of Meta recommendations into a plan

You open Sellforte's Performance Recommendations, and there's a row for every Meta campaign and ad set: a new daily budget here, a cut there. Useful, but it doesn't say where to start or why. Performance marketers who run several Meta campaigns across markets hit this every week, usually with a second question close behind: does this still hold if my real goal is new customers?

Ask Sellforte MCP: Where should we move budget mid-month?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:42:28 GMT

-Juha, CEO at Sellforte

Moving money between markets before the month is over

Halfway through the month, the picture is usually uneven. One market is beating its efficiency target, another is behind, and you've got a small overspend allowance you could still use. Waiting for next month's plan means another two weeks of the same split. This one is for the performance marketing manager running several markets who wants to act mid-month, on the right numbers.

Ask Sellforte MCP: What should our agency change this week?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:42:18 GMT

-Juha, CEO at Sellforte

Turning this week's recommendations into a brief your agency can act on

If an agency runs your Google or Meta campaigns, the weekly handover is where good analysis often gets lost. You've reviewed the numbers internally, you know what should change, and then someone has to retype it into a message the agency can follow: which campaign, what to change, by how much, and why. This use case is for the performance marketing manager who writes that message every week.

Ask Sellforte MCP: Can you build our monthly management report?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:42:08 GMT

-Juha, CEO at Sellforte

Turning month-end numbers into a report management reads

Every month end, someone in performance marketing has to tell senior management how the month went: did we spend what we planned, did each market hit its efficiency target, what changed, and what's the plan for next month. The figures usually exist. The work is pulling them together, checking them and getting them into the format management actually reads.

Ask Sellforte MCP: Did our budget changes pay off?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:41:58 GMT

-Juha, CEO at Sellforte

Closing the loop on last cycle's budget changes

You moved budget two weeks ago. Maybe you acted on a recommendation, maybe it was a hunch. Now the next round of changes is due, and before you make it you want to know whether the last one actually worked. That's a question performance marketers managing several markets face every cycle, and platform dashboards can't answer it on incremental terms.

Ask Sellforte MCP: Which channels did we only test?

juha@sellforte.com (Juha Nuutinen) — Thu, 12 Nov 2026 09:41:49 GMT

-Juha, CEO at Sellforte

Mapping two years of channels, tests included

Ask a team which media channels they've run over the last two years and you'll usually get the big ones right away. The short pilots, the one-quarter experiments and the format someone tried before the holidays are much harder to remember. If you're new to the team, planning next year or trying to understand what goes into your marketing mix model, you need the full list, with dates.