Marketing Mix Modelling Bootcamp
Crash course in Marketing Mix Modelling - with your own data!
Concrete Results in Weeks
Your MMM journey starts here.
Modern marketing measurement has taken giant leaps during the past years. Sellforte's Marketing Mix Modelling Bootcamp provides a fast and easy crash course on the topic with their own data, including topics like:
- Cross-analysis between Attribution & MMM results
- Discovering under- and over-invested channels
- Running your first budget optimization tests
Must-have skill for modern marketers
"At some point the finance team is going to ask you why you need so much budget, and what's happening for that budget". Marketing Mix Modelling coachMichael Taylor at Half Wasted podcast .
Click-based attribution isn't sufficient answer to the question above anymore.
As MMM measures the incrementality of your marketing campaigns - so the additional revenue uplfit on top of the baseline demand - it equips you with answers that get you through even the toughest discussions.
Bootcamp overview
Audit
"Success is where preparation and opportunity meet" - Bobby Unser.
To set you up for success, we tailor each program based on where you start and what objectives you have for the bootcamp.
- Data check
- Business objectives related to MMM
- Personalised bootcamp program
Kickoff
After mapping out the data environment and goals for the bootcamp, it's time to get things going. The bootcamp kickoff includes:
- Setting up data deliveries
- Scheduling the weekly calls
- Granting access to the Bootcamp learning center
Weekly Calls
Whether you're new to MMM or a seasoned modeller, we recommend joining the weekly sessions to really familiarise yourself with the platform and its various use cases:
- Marketing performance from past 30 days
- Incrementality analysis
- Optimizing next week's budget
Biweekly Calls
In Phase 2 the focus shifts to a broader scope. Users learn to utilize MMM more comprehensively as well as to do deep dives into specific topics:
- Campaign-level analysis
- Recognizing bigger trends
- Holistic budget optimization
Retro
The retro goes through the results & learning from past weeks and reflects these with the objectives set in the beginning. You can also upgrade the modelling scope or support services after completing the bootcamp.
