Case Study

Customer Success Stories - C&A x Pinterest: Measuring Pinterest’s impact on offline and online sales with Sellforte Marketing Mix Modeling

C&A x Pinterest Marketing Mix Modeling

The Goal

EXPANDING REACH THROUGH PINTEREST

With over 180 years of history, C&A has always been about making fashion both sustainable and affordable. As more shoppers turned to social platforms for style inspiration, C&A saw the opportunity to tap into Pinterest, the platform where people actively search for their next fashion find.

Pinterest isn’t just another social platform, it's where trends are discovered, and shopping journeys begin. C&A wanted to bring this inspiration to life, so they introduced a Pinterest-inspired in-store display, blurring the lines between online discovery and in-person shopping. So, the goal became clear: get more people visiting our stores, boost online traffic, and create a seamless shopping experience from pin to purchase.

To make sure Pinterest was truly driving results, C&A teamed up with Sellforte, a leader in Retail and e-Commerce Marketing Mix Modeling (MMM). The insights from Sellforte outlined Pinterest’s contribution to the C&A media mix in terms of sales and reach.

C&A x Pinterest x Sellforte


The Solution

SCALING PINTEREST WITH SELLFORTE’S MMM

Comparing 2024 to last year, C&A has increased its investment in Pinterest by 75% while expanding into new markets. Even with this growth, Pinterest continues to be a highly scalable channel, delivering steady ROI with only a slight, expected dip due to the natural effects of diminishing returns.


C&A Investments in Pinterest

Sellforte’s MMM gave C&A a clear, data-backed way to understand how Pinterest was driving both online and offline sales. The insights showed that while Pinterest was great for boosting online purchases, its real strength was in driving more foot traffic to stores, exactly what C&A needed. With this in mind, C&A strategically leveraged branding campaigns to help boost offline sales, making a strategic shift in 2024 by reducing its investment in performance campaigns. This allowed Pinterest to work as a true full-funnel channel, helping C&A grow brand awareness while bringing more customers into their stores.

With these insights, C&A fine-tuned its investment strategy, making Pinterest an important part of its marketing mix as one of the Top 5 best performing media channels. This not only strengthened their omnichannel efforts but also proved that Pinterest is a powerful, scalable tool for driving real business impact.

The Results

SCALABLE SUCCESS WITH PINTEREST

With Sellforte MMM, C&A gained clear insights into Pinterest’s impact on both online and offline sales.


Pintestest x C&A Results
  • Top 5 Best-Performing Channel: Pinterest ranked among C&A’s top five channels in 2024 based on sales ROI, proving that is has a strong impact on overall business performance.
  • Even with a 75% increase in investment from 2023 to 2024, Pinterest maintained a stable ROI. This confirmed its ability to scale effectively while delivering consistent results within C&A’s marketing mix.
  • Pinterest drove a 62% increase in incremental sales in 2024 vs 2023. This shows that customers can turn inspiration into real purchases, both online and in stores.
  • Effective Branding & Offline Growth: With over 60% of its impact contributing to offline sales, Pinterest’s branding efforts have successfully drove in-store traffic.
  • Measurable Offline Impact: Pinterest’s influence on offline sales was clearly measured by Sellforte MMM. This reinforced its role as a high-impact, full-funnel channel for C&A.



Fashion Retail
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