Increase media-driven sales +15 %

Measure and optimize media investments for your real Business KPIs and hit your revenue goals.

Next Generation MMM for eCommerce and Omnichannel retailers

For decades, advertisers have struggled to measure media ROI. Legacy Marketing Mix Models (MMM) promised a lot but delivered little: insights lack granularity and quality is questionable. Meanwhile, attribution tools don't provide fair cross-channel measurement.
This has now changed for good. Sellforte's Next Gen MMM calibrated with experiments & attribution data provides marketers
- High quality: Measurement & recommendations you can trust
- Granular insights: Up to campaign-level measurement
- Fast start & Easy maintenance: Connect your data in minutes
Sellforte is your everyday tool for understanding the true ROI of all your channels and planning optimal budget allocations.

Measure incrementality and hit your business goals

Sellforte platform integrations and outputs

True ROI for Paid Social

Google Analytics 4 and multi-touch attribution are broadly used in cross-channel measurement, but they don't capture the true ROI of Paid Social, such as Meta, TikTok, Snapchat, and Pinterest.

We analysed the difference between Sellforte-reported ROI and last-click -reported ROAS for Meta. To get to Sellforte's ROI, one needs to multiply last-click ROAS for Meta with

1.6x for Retargeting campaigns to existing customers
2.5x for Prospecting campaigns to new customers
9.2x for Awareness campaigns

Full impact of Paid Video

In last-click attribution, Paid Video performance always looks terrible. Based on our experience, that's not the truth.

Paid Video typically drives short-term revenue as a performance channel, but it also has long-term lagged effects. Sellforte's Marketing Mix Model correctly captures both of these, providing you the true ROI of Paid Video.

Impact of digital media to 100% of your sales

Sellforte helps you capture the full impact of your digital media.

Google Analytics 4 and multi-touch attribution don't capture offline-sales driven by digital media. If you're an omnichannel retailer, this means that you are not measuring the full impact of digital media.

As an example, we recently analysed TikTok advertising of C&A, a leading European fashion retailer. We found out that more than 50% of total sales driven by TikTok was in physical store sales.

ROI for all channels

Sellforte provides a single source of truth for media effectiveness. Our measurement covers all digital platforms, such as Google and Meta, and offline channels, such as TV and Out-Of-Home. You can analyze the results on multiple levels, for example:

Media Group: Paid Social, Paid Search, Display, TV, OOH..
Ad platform: Meta, Google, TikTok, Criteo...
Ad channel: Meta Prospecting, Meta Retargeting...
Campaign objective: Awareness, Traffic, Engagement, Leads...
Bidding strategy: Target CPA, Target ROAS...
Campaign: Facebook retargeting Hats week 24...

Optimize budgets and plan scenarios

Build budget allocation scenarios for the next year, quarter, month or week. Each scenario includes total sales forecast based on the planned media budget. Example scenarios for annual planning:

Same budget: How much sales can you drive next year?
Same budget, moderate changes by media: How much sales can you drive if each channel can be changed +/-30%?
Same budget, major changes: How much sales can you drive if allocation to channels can be changed without constraints?
Total budget +20%: How much sales can more budget drive?
Total sales +5% vs last year: How much budget is needed?

How does it work?

1. Connect your data in minutes
Our in-built data connectors support all major online media and ecommerce platforms.
2. Analyze media performance
Identify the channels that are performing well, and the ones that are not.
3. Optimize budget allocation
Find optimal budget allocation for a given media budget, or against a certain sales target.

Next Generation MMM: Radical improvement in quality and accuracy

As a Next Generation MMM platform, Sellforte's models are calibrated with incrementality tests (conversion lift tests, geo tests, shutdown tests) and attribution data (ad platform, Google Analytics 4, multi-touch attribution). This enables radically more reliable and more accurate measurement for marketing teams.

Number crunching.

+1 B€

optimized media investments

+1 %

more effective media

1 x

ROI for our customers buying Sellforte

“Sellforte has been instrumental in helping us gain a deeper understanding of the short- and long-term impact of our marketing. This has allowed us to devise effective strategies to accelerate growth and maximize ROI.”

Cecilia TaipaleHead of Media